In addition, the new feature also gives Viber clearer differentiation from WhatsApp, Line, WeChat and other messaging apps that compete with it for attention on mobile. Back in October it introduced paid-for stickers, but low-cost international calls may prove to be a bigger money spinner.Īs a company founded before smartphone adoption became mainstream, Skype is still to translate the success of its desktop service to mobile and the launch of Viber Out will put additional pressure on the Microsoft-owned service, although Viber lacks the vast distribution that Skype enjoys. The feature is the second monetization stream that Viber has launched in recent months. Make crystal-clear voice and video calls to people who live across town, or across the ocean, with no long-distance charges. “We will continue to improve Viber Out, keeping our users connected at the most affordable rates possible.”
Call any landlines and mobile numbers, whether local or long-distance, even to contacts not using Viber. “Viber Out gives our millions of users a new way to use Viber and ensures that they can reach any contact at any time,” said Talmon Marco, CEO of Viber. What is Viber Out Viber Out is a voice-over IP ( VoIP ) service that allows you to call any phone number, domestic and international, at the lowest rates. It attaches itself to your phone number so the person you are calling will see your number flash up before they receive your call, it also hooks into your device’s address book to make searching for numbers a cinch. There are plenty of VoIP calling services out there - Hong Kong-based Maaii being another - but, aside from messaging app features, Viber has a couple of other nice touches.
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